Minggu, 21 Desember 2014

!! PDF Download The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

PDF Download The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

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The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin



The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

PDF Download The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

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The Guerrilla Marketing Handbook, by Jay Conrad Levinson President, Seth Godin

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

  • Sales Rank: #81749 in Books
  • Published on: 1994-11-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .50" w x 8.00" l, 1.58 pounds
  • Binding: Paperback
  • 396 pages

From Booklist
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus. Barbara Jacobs

About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Most helpful customer reviews

17 of 17 people found the following review helpful.
A Good Companion to Guerrilla Marketing
By A Customer
I read this book before I read the book that started this whole series (Guerrilla Marketing- Highly Reccomended), and I can say that it definitely has a lot of "tricks of the trade" to save a small business money on advertising.
The problem I felt with this book, was that it was more of a product showcase then a real resource. It basically told you about certain things you could do to save lots of money on marketing and advertising, and then listed a certain company in conjunction with that service. While it was informative, I felt sometimes that I was trying to be sold on certain products.
I offer this suggestion: Read this book after you read Guerrilla Marketing. I think it best serves as companion to that book.

18 of 19 people found the following review helpful.
Easy to read, easy to use, great money-maker
By A Customer
Jay Levinson's book is, like the others, filled with user-friendly directions on marketing YOUR business. His style is fun and friendly, like he is sitting in the room with you. The material is explained clearly, with examples, and represents techniques that work in business for you, the reader. If you put only a few of these valuable techniques to work, the book will be worth thousands of dollars in revenues for you.

11 of 12 people found the following review helpful.
A must have book for winning greater market share.
By A Customer
This book by Jay lenvinson & Seth Godin, two gurus of marketing, is an essential tool for all small businesses who
dream of becoming market leaders.

Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share.

I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.

See all 24 customer reviews...

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