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From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's story is one of the signal fables of our age. In SONY: THE PRIVATE LIFE, John Nathan, a preeminent expert on Japanese culture, dissects this fable, pulling the veil from one of the world's most successful and secretive corporations. He uncovers persuasive evidence that Sony's biggest triumphs, from color TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from the web of intense relationships that have always characterized its top ranks. Nathan traces this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum. With a novelist's skill - honed by translating the works of Yukio Mishima and Kenzaburo Oe - Nathan etches incisive portraits of the company's famously enigmatic cofounder, Akio Morita; its patrician, autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei, who already has brought wrenching changes to Sony. Nathan's exploration of the Sony empire also reveals how it invented color TV as we know it and used bold marketing techniques to best the inferior yet dominant American competition; why Sony ignored the conventional wisdom of the time to enter a groundbreaking partnership with archrival Philips to perfect the CD; how Sony manages to prosper despite Japan's economic malaise; and what innovations and strategies it plans for the new century. With authority and wit, Nathan dispels the myths that surround Sony and crafts unparalleled corporate drama. Sony: The Private Life is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences.
- Sales Rank: #2128318 in Books
- Published on: 1999-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .94" w x 6.00" l,
- Binding: Hardcover
- 368 pages
Amazon.com Review
Sony's cofounders, Masaru Ibuka and Akio Morita, met near the end of World War II. Ibuka was an engineer with a childlike love for gadgetry and technology; Morita, a pragmatic physicist who arranged to be away from his military unit on the day Japan surrendered, fearful that all officers would be ordered to commit ritual suicide. (He guessed correctly.) Together they founded Tokyo Telecommunications Engineering Co., Ltd., the forerunner of Sony, in 1946, using loans from Morita's wealthy family for startup capital. But even that wasn't as simple as it seems. First, Morita had to be released from his obligation, as first-born son, to take over the family sake business. The very Japaneseness of that moment goes a long way toward illustrating the exotic charm of Sony: The Private Life.
John Nathan is a professor of Japanese culture at the University of California, Santa Barbara, and speaks and understands the nuanced Japanese like a native. He was given extraordinary access to Sony employees, and found some of them telling him company secrets that had never been revealed to outsiders. (In international business, the electronics giant has traditionally been regarded as a black hole; information goes in, but it never comes out.) From these intimate revelations, he tells a story of a company that to Western observers always seemed like a bottom-line-oriented conglomerate. The reality, he writes, is that Sony has always operated via intense personal relationships and loyalties--in that sense, in a very Japanese way. Even the company's disastrous decision to buy Columbia Pictures came from top Sony executives' desire to honor Morita, who'd always wanted to own a movie studio. Although that decision ultimately cost Sony billions of dollars, it pleased the man who mattered. --Lou Schuler
From Publishers Weekly
Readers should be thankful that the most thorough history of Sony yet written comes from a writer steeped in Japanese culture rather than in business. Nathan, a professor of Japanese cultural studies at UC-Santa Barbara, gives a human dimension to the Japanese electronics giant, especially to its cofounders, Masaru Ibuka (the dreamer) and Akio Morita (the pragmatist), who, according to Ibuka's son, were linked by a bond of friendship and collegiality that made them "closer than lovers." Nathan had the full cooperation of Sony, including access to top officials and archives. Yet this is no puff-piece, but rather a fascinating account of how Sony succeeded despite such setbacks as the failure of Betamax and the disastrous $4.7 billion purchase of Columbia Pictures. At the center of the story are Ibuka and Morita, who strove to make Sony accepted and respected beyond Japan, especially in the U.S. Some of the most absorbingAand even poignantAsections concern the cultural divide between Japan and America. Nathan focuses on the interpersonal relationships among the company's leaders to examine what made the company tick. In addition to the interplay between Ibuka and Morita, Nathan documents the rise of Norio Ohga as the successor to the cofounders and also devotes a considerable amount of time to the relationship between Ohga and Mickey Schulhof, the highest-ranking American Sony officer before he was fired by the current Sony president Nobuyuki Idei. By mixing interviews with Sony executives with his own insights, Nathan provides readers with a thorough and entertaining history of the company that rose out of the ashes of WWII to embody Japan's postwar resurrection. (Sept.)
Copyright 1999 Reed Business Information, Inc.
From Library Journal
Nathan, a professor of Japanese cultural studies at the University of California at Santa Barbara and an Emmy Award-winning filmmaker, received open access from the Sony Corporation for this history. He traces the company from its beginnings at the end of World War II to the present, providing an intimate, meticulously detailed account of how upper management made its decisions. Profiles of major players like founders Akio Morita and Masaru Ibuka, members of the inner circle such as Mickey Schulof and Harvey Schein, and present chairman Norio Ohga and president Nobuyuki Idei give the reader an understanding of the motivations behind Sony Corporation's successful innovations, like the Walkman and compact-disc technology, and failures, like the Betamax and the purchase of Columbia Pictures. Nathan also provides ample insight into how the Japanese do business. A good choice for large public and academic libraries.
-ASteven J. Mayover, Free Lib. of Philadelphia
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
What a wonderful read!
By J. Fong
Mr. Nathan opens the doors into a world foreign to most people, the apex of the corporate world and all its workings. Not only are we privy to the Japanese business world and culture, but we also glimpse the doings of US companies. It is amazing to me, that Mr. Morita and Mr. Ibuta were able to penetrate the US marketplace given the obstacles they faced. Crossing cultural lines, attitudes, and language must have been difficult; but to succeed so magnificently, especially after our shared history in World War II is mind-boggling. I offer no hesitation in recommending this book.
0 of 0 people found the following review helpful.
Revealing close-up of Sony
By Giang Nguyen
Great book with profound insights!
0 of 1 people found the following review helpful.
Good insight into how Sony came along
By A Customer
Its a pretty good book providing details on how Sony, Japan was born. Its expansion in America. Read it.
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