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Startup: A Silicon Valley Adventure, by S. Jerrold Kaplan
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Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit and o
- Sales Rank: #1822607 in Books
- Published on: 1995-05-03
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l,
- Binding: Hardcover
- 322 pages
Amazon.com Review
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
From Publishers Weekly
Kaplan founded GO Corp. in 1987 to develop a pen-based portable computer. He lost control of the company to an investor group that included AT&T in late 1993 after spending nearly $75 million in a failed effort to create a marketable product, and GO's successor company was closed down by AT&T in July 1994. What separates Kaplan's tale from other start-up stories is the insight he provides about dealing with two of America's largest computer companies?IBM and Microsoft. Kaplan negotiated with layers of IBM bureaucracy to get the company to invest tens of millions of dollars in GO, and yet with the downsizing that rocked IBM, Kaplan doubted whether anyone remaining at IBM knew or cared about its GO involvement. GO's relationship with Microsoft evolved from a potential partnership to a fierce competition. As the two companies became more competitive, the pressure Microsoft exerted on the industry to support its own pen-based efforts over those of GO makes one think that federal judge Stanley Sporkin is right in trying to reopen the antitrust investigation of the software powerhouse. Readers interested in entrepreneurial adventurism will find Kaplan's tale entertaining, but the book will appeal most to those familiar with the computer industry.
Copyright 1995 Reed Business Information, Inc.
From Library Journal
Kaplan, a well-known figure in the computer industry, dreamed of creating a new kind of computer. Startup, based on a diary he kept, tells how in 1987 he gathered a team of engineers, software designers, and investors; developed a hand-held computer; and ended six years later selling his GO Corporation to AT&T. This entertaining story is the first insider's account of the cutthroat competitive soap opera known as the computer business. A glossary explains acronyms and technical terms that are used throughout the book. Kaplan is starting a new company devoted to reinventing online shopping. Business, academic, and public libraries should consider.?Susan Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1995 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Where did my pen computer GO?
By A Customer
Some books, like _Made in Japan_ by Morita, are written with "successful outcome in the end" coloring every page, even when describing the company's darkest days. Not so this book! Jerry lets you get blindsided by events with just about as much force as he and his cohorts experienced them. Many of the headline personalities of the PC industry appear in the narrative: we gain new insights about them, even about Bill Gates! I've often wondered why executives of "failed" startups seem to be snapped up to lead other companies...this book has the answer. This post-mortem on GO Penpoint re-educated me on the stream of PC press that surrounded the pen-system wars. I recollect the PBS 3-hour program based on Robert X. Cringely's _Accidental Empires_: Steve Ballmer, still a warrior at Microsoft, stood in stark contrast to the "retired", spiritless ex-IBM executives who had dualled over OS/2 and Windows and such for market dominance. Jerry Kaplan, in this book, comes off as quite a different style of former PC industry executive of that same period. And again, the reader gains a greater appreciation of what Big Company executives must be made of and what they go through. Unlike many books on PC industry history, this one gives us a glimpse of the uncertainties and pressures experienced by businesses that are trying to choose and adapt new technologies. The PC turf warfare comes right into their place of business. This book is a good read!
0 of 0 people found the following review helpful.
Great Book!
By A Customer
Startup: A Silicon Valley Adventure is a must read for anyone interested in starting up their own technology company or anyone interested in how Microsoft, IBM, AT&T and Apple operate and how much power they can wield to help, steal or destroy new technologies. Kaplan takes you through from the inception of the hand-held pen computer idea to the completion of a workable product and all the trials and tribulations in between. You get an insider's look into running a startup as Kaplan deals with venture capitalists, customers, employees, product development and meeting schedules. A very easy reading book! A definite MUST READ - I highly recommend it!!
4 of 4 people found the following review helpful.
Dignified Hardball
By Jack Jalove
This is a damn good book. It's located in the business section but really it should be in the inspirational group. Have a goal (dream), work your tail off to reach for it, and hope for the best. But whatever happens, maintain your integrity and dignity no matter what. Forget about the grad school biz problem texts, this is REAL biznotik.
Having Read The Plot To Get Bill Gates I was aware of the outcome; nevertheless, reading pages 281-282 was tough. Very tough.
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